Industrial design is a process of design applied to products that are to be manufactured through techniques of mass production. Industrial design is also to create and execute design solution for problems of form, function, usability, physical ergonomics, marketing, brand development, and sales.
If a counterfeit product having the same or confusingly similar trade dress fails to fill the “promise” projected by the ornamental design of the product (or its package), the disappointment of the purchaser will most likely be directed toward the legitimate brand and not the counterfeit product as the customer is unaware that the product is not genuine. The situation is worse yet if the copycat product contains product that is unsafe. The legitimate brand may well face legal action from disappointed or harmed customers and the costs of defending their brand for an efficacy or safety issue that was not their fault, but the fault of some unknown copycat third party.
Therefore, Protecting the ornamental design of one’s product and/or packaging provides the legal basis to help stop counterfeit product from destroying the legitimate brand’s market and defaulting on the legitimate brand’s visual promise of efficacy and safety.
As part of the global business community, we recognize that optimal results are driven by a team approach to service. With that understanding, we collaborate every day with clients – and each other – to meet and exceed their expectations. Each of our practice groups has a unique set of capabilities designed to handle complex issues in a particular sector. Simultaneously, every member of LeanIP has a proven history of providing high-quality services, based on their extremely well in laws, a deep knowledge of industry, science and engineering, to a variety of clients.